Pocatello, Idaho – Idaho State University athletics has announced its partnership with BlackLabel Supplements as the presenting sponsor of ISU Sports Performance and the official supplement partner for the Bengals — the first-of-its-kind agreement in the Big Sky Conference.
Based in Chubbuck, Idaho, BlackLabel Supplements was launched in 2018 as a sports performance/supplement company by Troy Bell, and a number of Kulak CrossFit coaches. The group set out to create an all-in-one pre-workout so consumers would not have to buy multiple different supplements and Pre-Hustle (BlackLabel Supplements pre-workout powder) was born. Since then, BlackLabel Supplements has continued adding quality products to its line, with options suitable for both high-level athletes that want every advantage they can get to recreational athletes. From performance to recovery, BlackLabel Supplements offers a wide array of products with the goal of creating new student-athlete inspired offerings in the near future.
"BlackLabel Supplements is owned by two incredible Idaho State University alumni in Troy and Jamie Bell, both former Bengal student-athletes. Their willingness to step forward with this extraordinary gift is a testament to the Bengal family's renewed desire to support excellence in our programs," said Idaho State University Director of Athletics, Pauline Thiros. "We are so proud to now call Black Label Supplements the Official Supplement Partner for the Bengals, and to literally fuel the growth and successful performance of our teams with a superior product."
BlackLabel Supplements Owner and CEO, Troy Bell shares, "As alumni of Idaho State University and lifetime Pocatello residents, we (Jamie and I) see the BlackLabel partnership as an incredible opportunity to support and promote our alma mater. We are so excited about the future of Idaho State athletics!". Troy goes on to say, "We know that providing the athletes with exceptional supplements and nutrition will make a big difference in performance and their overall success as student-athletes. It is an honor to share our supplement line that we love and are passionate about with Idaho State University — the University we love and have so much passion for."
The multi-year deal, valued at more than a quarter of a million dollars annually, signifies a tremendous investment in the health and nutrition of more than 340 Bengal student-athletes. With BlackLabel Supplements on board, ISU will benefit from products held to the highest manufacturing standard and research proven ingredients.
"This gift is a tremendous benefit for our student-athletes. They need nutrition to perform, and the robust delivery of BlackLabel Supplements products from our fueling stations will advance the wellness of every Bengal," Thiros said when the partnership was announced. From football to tennis, men and women, fully scholarshipped students and walk-ons, every student-athlete deserves to have their wellness supported. BlackLabel Supplements is making that possible. This is monumental!"
With the changes in the name, image, and likeness (NIL) space over the past year, this groundbreaking deal is also enhanced with the opportunity for individual student-athletes to create their own partnerships with BlackLabel Supplements in that manner.
Interested in purchasing the same supplements that will be fueling the Bengals? Visit blacklabelsupplements.com.
