POCATELLO, Idaho (Sept. 4, 2025) — Idaho State University Athletics and Learfield's Bengals Sports Properties announce a landmark sponsorship to see Portneuf Medical Center's (PMC) logo prominently featured on-field at the ICCU Dome and on-court at Reed Gym this season. This enhanced partnership marks the start of a five-year partnership extension with PMC, a proud sponsor of Idaho State Athletics since 2021.
The multi-year deal will see PMC's logo debut on the 50-yard line and both end zones of the gridiron during the Bengals' home opener on September 20 against Lincoln University. Additionally, PMC's logo will be featured on the baselines at Reed Gym for men's and women's basketball games.
"We are incredibly proud to welcome Portneuf Medical, our trusted sports medicine partner, as the very first to take advantage of this opportunity," said Pauline Thiros, Director of Athletics for Idaho State University. "With the NCAA only recently allowing sponsorship placement at the 50-yard line, having a trusted leader like PMC in that position speaks volumes about their commitment to Bengal Athletics. This partnership sets a powerful precedent for what's to come."
In addition to on-field and on-court visibility, PMC will receive extensive exposure through in-venue signage, television broadcasts, social and digital platforms. PMC will also engage the community year-round through Name, Image, and Likeness (NIL) campaigns utilizing student-athletes as influencer marketers. The medical center will also serve as the presenting sponsor of football games throughout the season.
"Portneuf is proud to be the official team doctors of ISU Athletics and to help keep athletes at peak performance," said Nate Carter, CEO of Portneuf Medical Center. "This expanded partnership signals our commitment to caring for student athletes and supporting the health and wellness of the entire Bengal community. We value our longstanding and deep relationship with Idaho State University and look forward to continued collaboration in the years to come."
This expanded partnership builds on PMC's existing sponsorship, which provides ISU student-athletes with specialized sports medicine care and streamlined access to comprehensive healthcare services. As the largest and most comprehensive sports medicine program in eastern Idaho, PMC boasts a medical staff of over 410 physicians and providers.
"By unlocking new assets like on-field and on-court logos alongside NIL activations, we're creating new opportunities for Portneuf Medical Center to engage Bengals fans and support Idaho State student-athletes," added Andrew Lee, General Manager of Bengals Sports Properties.
Bengals Sports Properties, the locally based team of Learfield—the media and technology company powering college sports - is the exclusive multimedia rights holder for Idaho State Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the athletics department.
About PMC
Based in Pocatello, Idaho, Portneuf Medical Center is a nationally recognized, comprehensive healthcare leader accredited by The Joint Commission. With 205 beds, PMC serves as the region's tertiary care center and Regional Level II Trauma Center and is home to the Portneuf Heart and Vascular Institute, Portneuf Cancer Center, Portneuf Medical Group and Portneuf Air Rescue. PMC has a level 3 neonatal intensive care unit, an adult Intensive Care Unit, nationally recognized orthopedic services, a full suite of cardiac care, center of excellence recognized surgeons, imaging, primary and specialty care. We pursue excellence every day in our hospital and clinics as well as educate the next generation of physicians and health professionals. For more information, please visit our website at Portneuf.org.
The governance of Portneuf Medical Center is split 50/50 between Portneuf Health Trust and the parent company Ardent Health Services As a major employer in Pocatello, we have 1,600 well-qualified employees and we continue to grow.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
