Pocatello, Idaho – Idaho State University Athletics has announced a significant expansion of its partnership with BlackLabel Supplements, highlighted by a leading six-figure gift-in-kind contribution that will provide Bengal student-athletes with high-quality, NSF Certified for Sport supplements and further enhance the resources available through ISU Sports Performance.
The expanded partnership continues BlackLabel Supplements' role as the official supplement partner of the Bengals and represents a significant investment in the health, wellness and performance of Idaho State student-athletes. The contribution also establishes BlackLabel Supplements as one of Idaho State Athletics' leading corporate supporters.
Based in Chubbuck, Idaho, BlackLabel Supplements was founded in 2018 by Idaho State alumni Troy and Jamie Bell. The company was created with a focus on developing high-quality sports performance supplements designed to support athletes throughout training, competition and recovery. Since its inception, BlackLabel Supplements has continued to expand its product line, providing performance and nutritional products for athletes at every level.
"At BlackLabel Supplements, we understand what it means to be an Idaho State Bengal," said Troy and Jamie Bell, co-founders of BlackLabel Supplements and ISU graduates. "As alumni and lifetime supporters of ISU, we are determined to do our part in supporting the vision and journey of ISU Athletics. We know that success on the playing field or court requires a relentless commitment from the athletes, as well as exceptional support from the community and administration."
"We understand that providing ISU athletes with the very best quality NSF Certified for Sport supplements on the market is an essential detail for sports performance," the Bells continued. "Our desire to see continued growth and success is why BlackLabel Supplements is thrilled to continue as the official supplement partner of ISU Athletics."
The continued gift-in-kind partnership will provide Bengal student-athletes with access to BlackLabel Supplements products throughout the year, supporting their nutritional needs before, during and after training and competition.
"We are incredibly grateful for our continued partnership with BlackLabel Supplements and the relationship we've built over the years. Their commitment to Idaho State Athletics has become an important part of how we support our student-athletes, providing a meaningful competitive advantage in how we prepare, perform, and recruit," shared Brandon Stephens, Associate Athletic Director of Sports Performance & Wellness. "Most importantly, this partnership helps us provide the resources our Bengals need to prioritize their health, wellness, performance, and long-term success. We're excited to continue growing this relationship and the impact it has on our student-athletes."
The products will remain an important component of Idaho State's sports performance and fueling resources, helping student-athletes meet the nutritional demands associated with collegiate competition while supporting their preparation, recovery and overall performance.
"BlackLabel Supplements continues to set the standard for what a true corporate partnership can look like in the Big Sky Conference," said Director of Athletics Pauline Thiros. "Troy and Jamie are proud Bengals, and their continued investment gives our student-athletes access to the highest-quality supplements and nutritional resources available. This partnership is a tremendous competitive advantage for Idaho State and reflects our commitment to providing our student-athletes with every resource they need to perform, recover, and succeed at the highest level. We are incredibly proud to have BlackLabel Supplements as our official supplement partner and grateful for their continued belief in Bengal Athletics."
The partnership also plays an important role in supporting the daily nutritional needs of Bengal student-athletes, who balance demanding training and competition schedules with the academic responsibilities of being a college student.
"Our athletes work so hard each and every day. They work hard academically as well as athletically, and sometimes their schedules are so tightly packed that opportunities to fuel are limited," said Natalie Christensen, Director of Sports Nutrition. "Our partnership with BlackLabel Supplements is helping our athletes meet their nutrition needs in a quick, convenient and delicious way. They enjoy the BlackLabel Post Hustle, Recovery Protein, Collagen and Pure Hydrate powders around practices and competitions year-round. When calorie needs are high and even chewing time is limited, drinking something delicious can be a performance lifesaver!"
The expanded partnership continues BlackLabel Supplements' longstanding commitment to Idaho State Athletics and reflects the company's dedication to supporting Bengal student-athletes both on and off the field of competition.
To learn more about BlackLabel Supplements and its full line of performance and nutritional products, visit blacklabelsupplements.com.
